In this digitally driven era, it is an underlying necessity that every business should have a website. Even brick-and-mortar stores and shops should have an online representation of their business so that customers will have more information about the. Given the highly competitive online market, however, it may not be enough to have a website. Apart from the fact that it has to be visually appealing, it also has to be highly functional so that user experience can be improved on your site and bring in many opportunities for your business.
Did you know that 61 per cent of a website consists of images? That occupies more than half of all the elements on your site, according to HTTP Archive! Imagine how all the photos impact your website’s overall performance, especially site speed, navigation, and structure.
1. Optimise a mobile-friendly site
With the advancements in technology, many people now commonly access websites through their mobile devices. For this reason, you have to optimise your website with the mobile experience in mind. The key here is to incorporate responsive web design to ensure your site looks aesthetically pleasing and works well, regardless of the devices being used. When you want to optimise your user interface (UI) and user experience (UX) on mobile devices, be sure to factor in the flow strategy, SEO optimisation, voice search, and readable pieces of content.
2. Reduce image sizes
Did you know that 61 per cent of a website consists of images? That occupies more than half of all the elements on your site, according to HTTP Archive! Imagine how all the photos impact your website’s overall performance, especially site speed, navigation, and structure. For this reason, be sure to reduce the image sizes on your site. You can adopt new image formats, such as WebP and JPEG XR that minimise image weight by 20 to 50 per cent, or you can resort to image compression to reduce the actual image size without compromising image quality.
3. Take advantage of the content delivery network (CDN)
4. Resort to web caching whenever possible
Simply put, web caching is a way to provide temporary storage of web pages. The goal is to reduce bandwidth and improve site performance. For instance, your cached version will be projected once a user visits your website. As a result, it enhances server time and accelerates navigation speeds.
At this point, you now know that your efforts should now end once you have a website. At the same time, it is important to maintain a high performing website for your business. Be sure to follow the valuable tips mentioned above – have a mobile-friendly site, reduce the image size, use a CDN, and employ web caching. The efforts you make on the site will boost its structure, speed, navigation, usability, and overall performance!
We are a full-service digital marketing agency in London and Stoke-on-Trent, providing web design services and online marketing solutions. Get in touch with us today to see how we can help!
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