1. Optimise a mobile-friendly site

With the advancements in technology, many people now commonly access websites through their mobile devices. For this reason, you have to optimise your website with the mobile experience in mind. The key here is to incorporate responsive web design to ensure your site looks aesthetically pleasing and works well, regardless of the devices being used. When you want to optimise your user interface (UI) and user experience (UX) on mobile devices, be sure to factor in the flow strategy, SEO optimisation, voice search, and readable pieces of content.

2. Reduce image sizes

Did you know that 61 per cent of a website consists of images? That occupies more than half of all the elements on your site, according to HTTP Archive! Imagine how all the photos impact your website’s overall performance, especially site speed, navigation, and structure. For this reason, be sure to reduce the image sizes on your site. You can adopt new image formats, such as WebP and JPEG XR that minimise image weight by 20 to 50 per cent, or you can resort to image compression to reduce the actual image size without compromising image quality.

3. Take advantage of the content delivery network (CDN)

For the uninitiated, CDN is a network of proxy servers, and their data centres are meant to distribute services to end-users to provide high performance. It works by taking the websites’ static files, such as CSS, images, and JavaScript and delivering them through web servers closer to the physical location of a certain user. Taking advantage of this network helps your website have faster loading speeds for the benefit of your users.