Spotlight Digital Agency
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Facebook Ads Case Study

Car Dealership

425,099 FACEBOOK & INSTAGRAM REACH
Paid Social

Facebook Ads Campaign

A car dealership from Birmingham, UK wanted to advertise the vehicles they have in their inventory. Our client asked our Digital Experts to help because they didn’t want to hire a marketing team so they outsourced our agency. We then created and ran a Dynamic Facebook Ads campaign for 6 months. This type of campaign pulls out information from the dealership’s website, ensuring that everything is up-to-date. When potential customers click on the ads, they’re directed to the vehicle detail page (VDP). We’re also able to track which vehicles are generating more conversions. In total, we had 26,728 vehicle page views with this campaign.

425,099

FACEBOOK & INSTAGRAM REACH

26,728

VEHICLE PAGE VIEWS

5.05

CLICK THROUGH RATE

3.78

AVERAGE COST PER LEAD

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