As a business owner, you know how valuable visibility is for your company. Traditional marketing to stay visible and relevant can be tough. Businesses in the past—and some until now—relied heavily on word-of-mouth marketing to make their brand discoverable, especially small and medium enterprises (SMEs). Back then, it was what’s available at their disposal.
While it most certainly worked for some, there’s no denying that word-of-mouth marketing was hard to utilise, meaning that a lot of businesses didn’t see desirable results even after many years of honest operations.
Whether you’re a small business or a multi-billion-pound corporation, being honest and open about your brand’s core message attracts those who are genuinely interested.
Nowadays, word-of-mouth marketing is a lot easier to employ with the advent of social media. Through social networks, people can stay updated and well-informed about the latest trends and anything they deem relevant online. More prominently, people use social media to stay connected with their friends and family.
That means that this digital marketing channel is becoming increasingly essential to many people for discovering and sharing information as the age of the internet advances. As a result, businesses can gain significant advantages from social media marketing, and here are some ways to do just that:
1. By emphasising your brand’s core message
Whether you’re a small business or a multi-billion-pound corporation, being honest and open about your brand’s core message attracts those who are genuinely interested. People love being involved with those that they can relate to. They also admire openness, especially from businesses that rely on their customers for profit. As such, you want to always remind your customers about your brand’s mission and vision.
The more that users start to share the same belief as your brand does, the more that they’ll be convinced to share their sentiments towards your business to other people. With that, you’re not only gaining a loyal customer base, but you’re also being recommended to potential customers.
2. By making content that users will love
People often talk about what they see on the internet. Most of the time, conversations will revolve around specific content and how users perceived it emotionally, either positively or negatively. Because of this, you want to be consistent and make content that users will love, or at least, you need to keep trying.
Undeniably, some content may be ill-received by some users. However, by ensuring that you stay consistent in uploading high-quality posts like blog articles and videos, you’re able to give people something new to talk about each day. As such, you want to constantly try making content that invokes positive emotions, even if it’s just for a few minutes of discussion.
3. By utilising the analytics features of social media platforms
Various social media platforms provide brands with the ability to keep track of different analytics. As a business, utilising these features can give you a significant advantage when it comes to identifying the most effective approach.
By tracking your customer engagement, demographics, user locations, and the like, you gain more information about which type of customers will likely follow your brand. With that, you’re able to determine a target audience who will find you relevant, possibly boosting your word-of-mouth marketing.
Social Media Post
With the advent of social media marketing, businesses are able to make more informed decisions and utilise the various tools they have at their fingertips to boost their word-of-mouth marketing. By doing so, more and more people will become genuinely interested in your brand, increasing your visibility, and potentially, your conversion rate.
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Hello, we are Spotlight, a digital marketing agency based in London and Stoke-on-Trent. We help businesses across the UK to enhance brand awareness, increase website traffic, increase sales and generate more leads with Digital Marketing. See our services
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