The e-commerce industry has grown tremendously over the years and will only continue to do so. In fact, BigCommerce predicts that the industry’s sales will go from $3.5 billion in 2019 to $4.2 billion by the end of 2020! Many entrepreneurs have jumped onto the e-commerce bandwagon because there are several digital platforms catering to those selling goods and services online.
The availability of resources and the increase in online demand are two of the biggest reasons to give it a try. Since you’ll be competing against so many other shops, though, it’s crucial to put together a robust digital marketing strategy for your e-commerce operations to thrive.
Given the highly competitive nature of the e-commerce industry, you’ll need a good digital marketing strategy to make your e-commerce business thrive in the long run.
Here are four digital marketing components you should include in your 2020 growth plan:
1. Search Engine Optimization (SEO)
Even amongst the many digital marketing elements popular today, SEO is said to be the hallmark. Why? Even before you start marketing your e-commerce website and promoting your products, you have to ensure that your site can be found online.
SEO is the process of optimising your website, writing relevant content using appropriate keywords, and building backlinks. These things will help your e-commerce website rank higher in the search engine results pages. Claiming one of the first few ranks for relevant terms will drive much more traffic to your website, which, in turn, can open your business to more lead generation and sales conversion possibilities.
2. Pay-Per-Click (PPC)
PPC advertising is often coupled with SEO, as it is a deliberate way to pay and advertise your business on the search engines. With PPC, you’ll put your site front and centre, with your ad copy on display to everyone using the search engine.
This advertising tactic is called “pay-per-click” because you only pay when someone clicks through to your website. This is often a worthy investment as every click means someone lands on your web page and gets a step closer to converting. Who knows? They may find something that your e-commerce website provides, then end up converting to customers.
3. Social Media Marketing
Social media is a widely used digital platform in this time and age. Whether it’s Facebook, Twitter, or Instagram, these channels have billions of active subscribers worldwide, which means that you can target the perfect audience.
These channels also allow you to promote your business, engage with your customers, build meaningful relationships, and create a community of loyal supporters. You should definitely take advantage of the power of social media and harness its many potentials for the good of your e-commerce business.
4. Content Marketing
Every digital marketer knows that content is king in the digital realm. Users go online to look for information, products, or services. Relevant and consistent content will help you cater to the needs of your customers.
Content is King.
Whether you post content on your website through a blog or post and share it on social media, the opportunities for your business are many. As long as you’re delivering content of value, it will resonate well with your target market.
Given the highly competitive nature of the e-commerce industry, you’ll need a good digital marketing strategy to make your e-commerce business thrive in the long run. Whether it’s SEO, PPC, social media, or content marketing, these tactics will give you opportunities to market your brand as well as promote your products or services.
We are proud to be a leading digital marketing agency in London and Stoke-on-Trent. If you need help developing a well-rounded digital marketing strategy, get in touch with us to see how we can help!
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